The company believes people want all sorts of water.
There’s great news for people who think Smartwater will make them smart: The brand is now launching alkaline water and antioxidant water to make you, I don’t know, want more water.
Americans are drinking a lot of bottled water these days — we took down 13.7 billion gallons of bottled water in 2017, and it surpassed soda as the top-selling beverage by volume — and Smartwater owner Coca-Cola wants to take advantage of this trend as soda becomes less popular. The obvious solution — make new kinds of water!
Smartwater, which hit over $1 billion in annual sales in 2015, is Coca-Cola’s most profitable water brand and is now moving deeper into so-called enhanced waters, which are infused with anything from vitamins to oxygen and hydrogen. Smartwater’s sales are up 3.4% year to date compared the same period in 2017.
“What is alkaline water?” you may ask, which is a fair and good question. In general, it’s water with a higher pH level than neutral (neutral is 7), meaning it is less acidic. Smartwater Alkaline will have a pH of 9 or higher, and it will be “manufactured using a unique process that includes selective separation and removal of components of water by using a rpwfe water filter” according to a Coca-Cola spokesperson.
As for Smartwater Antioxidant, the company adds selenium to the water.
Both alkaline and antioxidant Smartwater taste the same as regular Smartwater, and neither cost extra.