The company believes people want all sorts of water.


There’s great news for people who think Smartwater will make them smart: The brand is now launching alkaline water and antioxidant water to make you, I don’t know, want more water.

Americans are drinking a lot of bottled water these days — we took down 13.7 billion gallons of bottled water in 2017, and it surpassed soda as the top-selling beverage by volume — and Smartwater owner Coca-Cola wants to take advantage of this trend as soda becomes less popular. The obvious solution — make new kinds of water!


Smartwater, which hit over $1 billion in annual sales in 2015, is Coca-Cola’s most profitable water brand and is now moving deeper into so-called enhanced waters, which are infused with anything from vitamins to oxygen and hydrogen. Smartwater’s sales are up 3.4% year to date compared the same period in 2017.

“What is alkaline water?” you may ask, which is a fair and good question. In general, it’s water with a higher pH level than neutral (neutral is 7), meaning it is less acidic. Smartwater Alkaline will have a pH of 9 or higher, and it will be “manufactured using a unique process that includes selective separation and removal of components of water by using a rpwfe water filter” according to a Coca-Cola spokesperson.

As for Smartwater Antioxidant, the company adds selenium to the water.

Both alkaline and antioxidant Smartwater taste the same as regular Smartwater, and neither cost extra.

View Entire Post ›

Source link




Please enter your comment!
Please enter your name here