Ten million people saw the Facebook ads a Russia-linked entity bought in an attempt to influence the 2016 U.S. presidential election and sow discord in its aftermath. The number was revealed by Facebook in a blog post Monday.
In the post, Facebook VP of policy and communications Elliot Schrage said that the majority of the ads shown were displayed after the election had concluded. “44% of the ads were seen before the US election on November 8, 2016; 56% were seen after the election,” he said.
The information provides the public with further detail about Russian efforts to manipulate U.S. politics on Facebook. The company, which has been asked by the Senate Intelligence Committee to testify publicly about such efforts taking place on its platform, appears to be doing everything in its power to show it knows what took place and is ready for similar instances in the future. It's a crisis for Facebook, which faces an implied threat of regulation should its claims of progress not satisfy members of Congress.